Cathy McLane was ready for creating her personal brand and what better time than while she is moving to the next level with her business Cathy Connects, LLC. Cathy possesses long-term experience as a marketing and communications leader for prestigious organizations. As a communications expert, her services include employee engagement, multi-channel marketing, milestone marketing and digital strategy.

We met prior to the session for a style and concept consultation. She is very lively and spontaneous, speaking with hand gestures and a smile. We decided to forgo the studio and use her home as the backdrop. I was so pleased to go to Cathy’s home to do the photo shoot where I was met by her very sweet and social Vizsla dogs, and a house full of art created by her relatives. It was a great location full of different angles and personal meaning. 

Makeup was done by the talented Meg Hume from Humen Nature. We had a super time setting up the shots. For Cathy it was important that the photographs reflected the business side and celebrate her personal side by including her dogs in the shots.

This is what Cathy had to say about the session:

“I did a package with Laine where she (and a fab make-up artist, AND assistant) came to my house for a custom photo shoot: I wanted a variety of headshots for bios, my website, and more. She did an amazing job and I absolutely love my images. She is a joy to work with, and has a great attention to detail - and to ensuring client comfort. I highly recommend!”

You can see here some of the poses she selected: 

If you know someone who is taking their brand to the next level and would benefit from professional photos, please connect us. Custom photos are one of the best ways to elevate the professional image for a business owner and allow them to confidently market their products and services.