Erin Duffy has a very solid foundation set for her new business, so new images to use in her marketing were a corner piece to her preparation. In gearing up for the launch of InspirationSQRD, Erin contacted me with a very strong concept and a specific vision for her branding shoot. This allowed us a lot of guided creativity for an extended session full of possibilities

The purpose of InspirationSQRD is to help women tell their personal stories in an impactful and genuine way so they can show up and connect with others authentically. It was very important that the branding photos would show the authentic person behind this new venture.

I am always happy to go on location, and we held the shoot at Erin’s beautifully decorated home in Minneapolis. Clients are often more relaxed in a setting that is familiar to them, and Erin was very comfortable with a wide variety of poses, props, and expressions.

The skillful touches of professionals Gretl Anderson, with Gretl Irina Artistry, and Char Dobbs, of Char Style and Image Management Agency, gave Erin her beautifully applied makeup and lovely personal styling. We took shots in many rooms of her colorful home, as well as outside. We even included her husband John in a few shots towards the end of the session!

Erin was very happy with the whole experience and came away with a full library of photos she loved.

Here is what Erin had to say about her session:

“What an absolute joy it was to work with Laine Torres in creating my new headshots for my business. Being a new business owner and someone who understands the power that beautiful photos can have in helping you convey the story of your business, I knew I wanted a partner to guide me to do just that. Laine is a master. From day one, she listens intently to what you want and are striving for in your photos, she assists you in making the right choices for your wardrobe, provides professional makeup with a fantastic makeup artist, and then takes the time to bring your personal brand to life through her beautiful photography. It's simply magical. She is a delight to work with and she makes you feel completely relaxed and comfortable throughout the shoot. She also has a fantastic sense of humor, so get ready for some wonderful stories and lots of laughter.”

I can say from experiencing Erin’s contagious energy and learning her personal story that she is really someone special to meet!

Here are some favorite photos from her shoot:

Erin Duffy needed brand new photos for a brand new business. She also had a crystal clear idea of how she wanted to portray her new brand. However, you don’t need to be creating something totally new to give your current business a fresh look that will get noticed. Even if you are not sure what would make your business pop, I would love to talk to you and help you figure out how to give your brand a lift. Call me at (763) 218-7484 and let’s explore the possibilities!