As the head of the Finch Law Office, Julie Finch serves others through her knowledge of the law and her ability to convey complex information in a non-threatening and meaningful manner. Her personality is filled with curiosity and she channels that into her latest venture as the host of her own information-filled podcast, Legal Bits. 

Julie is the perfect example of being strategic about getting new images for her business. The purpose for her custom photo session was to create a media kit with a wide variety of shots that will comprise a branding library. She will use this tool in marketing her many endeavors which include booking more speaking engagements, hosting and teaching programs, continuing to build the audience for her podcast, and being cohesive on social media.

I set up the shoot at Julie’s lovely and spacious home in Apple Valley. She prepared for the day by shopping for new wardrobe items which allowed us to create five different looks. With makeup applied skillfully by Gretl Irina Artistry, Julie looked the competent professional that she is. 

I try my best at every session to make my clients feel at ease and find enjoyment in the process. It was really satisfying to see Julie relax as the shoot progressed. It just so happens that the very last photo we took ended up being her favorite. (It's the shot that is in black and white below).

When our work together was complete, she said that our session was way more than she expected, and that it was actually fun. She is glad to have photos that are licensed for her own business, and as an intellectual property attorney, that was an added benefit of having a custom session.

A week after her session, I was interviewed by her on her Legal Bits podcast where I had the pleasure of sharing my work as a branding photographer. It was a treat to see Julie in action. If you would like to hear our conversation, click here. 

Here are some of the images Julie selected for her new branding library:

There are so many great reasons to have a portfolio of images as a go-to resource for your marketing materials. If you would like to about your business and where branding photography fits in, give me a call at (763) 218-7484.