The Rise of Personal Branding Photography and What Really Maters when Creating Images for Businesses

April 07, 2022  •  Leave a Comment

Personal Branding Photo Session with Erin Duffy, Career Coach at InspirationSQRD

With the concept of Personal Branding taking over marketing strategies in an effort to bring personality and identity into businesses, we have seen a boom in personal branding photo sessions.

The idea is, in essence, quite simple: who you are and what you do are the two main things brought to the forefront of your personal brand, and, with this targeted concept, your personal branding photos are created, your message is crafted, and your audience is acknowledged.

In reality, the makeup of your brand is much more nuanced than just the answers to those two previous questions. It encompasses all of the following, whether it gets taken into account when entrepreneurs decide to step into their personal brands, or not:

- Why you do what you do;
- How you do what you do;
- Who do you help;
- How do you want those you help to see you;
- How do you want those you help to feel when they see you;
- How are you different than others who claim to solve the same problems as you; and more.

The more popular it becomes to invest in personal branding photography, the higher the need becomes for further specification and clarity when doing so. That is because establishing a personal brand is not just about what you want to do with it, but also about what actions are you concretely lining up to communicate all of the messages above, once those answers are uncovered - and then be photographed in a way that supports that plan.

If you are on the fence about what step to take next in building your personal branding library of images, I challenge you to think beyond what's being discussed currently.

Your personal brand is your chance to go deeper and bring into your team a photographer who will listen and collaborate with you to deliver on your vision, based on your goals, and who will create not only photos that are beautiful but also images that will allow you to help more people and make more money.

Personal Branding Photo Session with Erin Duffy, Career Coach at InspirationSQRD

Personal Branding Photo Session with Erin Duffy, Career Coach at InspirationSQRD


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Professional photo sessionLaine Torres is a professional photographer who provides branding photography and headshot photos in the Twin Cities Metro Area. Laine works creatively to develop a unique concept for each of her clients that best matches their personality and business goals. Contact Laine now to book your session.

Laine Torres is a professional photographer who provides branding photography and headshot photos in the Twin Cities Metro Area, MN. Laine works creatively to develop a unique concept for each of her clients that best matches their personality and business goals. Click here to book your initial consultation.

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